№4, 2017
15 - 26
Yu.M. Melnyk, I.O. Golysheva
Features of the marketing complex in the system of innovative development of pharmaceutical companies (language - ukrainian)
Features of the marketing complex in the system of innovative development of pharmaceutical companies (language - ukrainian)
27 - 39
A. Molchanovа, N. Chunikhina, W. Strielkowski
Innovations and academic publishing: who will cast the first stone? (language - english)
Innovations and academic publishing: who will cast the first stone? (language - english)
40 - 48
49 - 57
S. Illiashenko, J. Klisinski, S. Hrytsai, I. Starkiv
Impact of seller’s gender on purchaser’s consumption behavior (language - english)
Impact of seller’s gender on purchaser’s consumption behavior (language - english)
58 - 66
P. Pererva, T. Kobielieva, M. Tkachev, N. Tkacheva
Modeling the marketing characteristics of market capacity for electrical automation (language - english)
Modeling the marketing characteristics of market capacity for electrical automation (language - english)
67 - 74
D.V. Raiko, L.M. Tseytlin, V.M. Zatsarynnyi
Conceptual approach to the preparation and conduction of advertising campaign (language - ukrainian)
Conceptual approach to the preparation and conduction of advertising campaign (language - ukrainian)
75 - 88
A.I. Yakovliev
Evaluation of the feasibility of selling domestic raw materials, materials, components during purchasing ready-made products from abroad (language - ukrainian)
Evaluation of the feasibility of selling domestic raw materials, materials, components during purchasing ready-made products from abroad (language - ukrainian)
89 - 98
R. Bacik, L. Kakalejcik, B. Gavurova
Innovation of shopping experience based on smartphone behavior in purchasing process (language - english)
Innovation of shopping experience based on smartphone behavior in purchasing process (language - english)
99 - 111
L.S. Zakharkina, O.O. Zakharkin, K.M. Karabets
Bank rating as a tool of marketing strategy of financial market participants (language - ukrainian)
Bank rating as a tool of marketing strategy of financial market participants (language - ukrainian)
112 - 122
123 - 132
M. Voynarenko, L. Dzhuliy, O. Kuzmin, T. Yanchuk
Managing the development of innovation business processes with automated information systems (language - english)
Managing the development of innovation business processes with automated information systems (language - english)
133 - 148
P.M. Hryhoruk, N.A. Khrushch
Evaluating a posteriori effectiveness of marketing decisions (language - ukrainian)
Evaluating a posteriori effectiveness of marketing decisions (language - ukrainian)
149 - 161
L. Zaburanna, T. Lutska
Assessment of management effectiveness of innovation and investment activity of enterprises (language - english)
Assessment of management effectiveness of innovation and investment activity of enterprises (language - english)
162 - 175
V.V. Lyfar
Development of transport logistics in the regional system of commodity flows service (language - ukrainian)
Development of transport logistics in the regional system of commodity flows service (language - ukrainian)
176 - 187
N.S. Ivanova
Identification of homogeneity of objects of anti-crisis management systen by cluster method (language - ukrainian)
Identification of homogeneity of objects of anti-crisis management systen by cluster method (language - ukrainian)
188 - 198
V. Omelyanenko
Analysis of information asymmetry in innovation system security ensuring (language - english)
Analysis of information asymmetry in innovation system security ensuring (language - english)
199 - 208
L.V. Potrashkova
Economic entities’ decision modelling fundaments adjusted for values and norms of social responsibility (language - ukrainian)
Economic entities’ decision modelling fundaments adjusted for values and norms of social responsibility (language - ukrainian)
209 - 218
O.Z. Sorochak, M.Ya. Hvozd’
Аpproaches to the evaluation of comparative efficiency of alternative options of technological business processes of instrument-making enterprises, resulting from reengineering (language - ukrainian)
Аpproaches to the evaluation of comparative efficiency of alternative options of technological business processes of instrument-making enterprises, resulting from reengineering (language - ukrainian)
219 - 228
M. Bublyk, V. Koval, O. Redkva
Analysis impact of the structural competition preconditions for ensuring economic security of the machine building complex (language - english)
Analysis impact of the structural competition preconditions for ensuring economic security of the machine building complex (language - english)
229 - 240
E. Zabarnaya
Regional constituent of integration process of Ukraine in the European space (language - english)
Regional constituent of integration process of Ukraine in the European space (language - english)
241 - 249
L. Kiseleva, J.L. Niño-Amézquita, T. Veynbender, V. Dubrovsky
Social entrepreneurship as an economic phenomenon: innovations and indicators of development (language - russian)
Social entrepreneurship as an economic phenomenon: innovations and indicators of development (language - russian)
250 - 259
L. Melnyk, I. Dehtyarova, D. Gorobchenko, O. Matsenko
Innovations in the context of modern economic transformation processes of enterprise, region, country: the eu experience (language - english)
Innovations in the context of modern economic transformation processes of enterprise, region, country: the eu experience (language - english)
260 - 271
I. Piurenko, I. Banyeva, O. Garkusha
Dynamics factors of Ukrainian economy innovative transformation: main points and specifics of influence (language - english)
Dynamics factors of Ukrainian economy innovative transformation: main points and specifics of influence (language - english)
272 - 282
Y. Safonov, E. Maslennikov, N. Selivanova
Methodical principles of definition of economic entity’s competence to forming of innovative-investment industry clusters (language - english)
Methodical principles of definition of economic entity’s competence to forming of innovative-investment industry clusters (language - english)
283 - 291
292 - 300
A.D. Kukharuk, N.Y. Skorobogatova, I.O. Pyshnograiev
Іdentifying the relationships between the level of countries’ economic development and innovation activity (language - ukrainian)
Іdentifying the relationships between the level of countries’ economic development and innovation activity (language - ukrainian)
301 - 314
M. Potkány, L. Krajčírová, M. Hitka, S. Lorincová
Innovations of the calculation methodology according to modified dimensional requirements for selected production (language - english)
Innovations of the calculation methodology according to modified dimensional requirements for selected production (language - english)
315 - 323
V.S. Svirskyi, O.Y. Melykh
Monetary mechanisms for managing competitiveness of national economy: currency wars (language - ukrainian)
Monetary mechanisms for managing competitiveness of national economy: currency wars (language - ukrainian)
324 - 333
M.F. Averkyna
Features of estimation of the sustainable development rate of cities and metropolitan areas (language - ukrainian)
Features of estimation of the sustainable development rate of cities and metropolitan areas (language - ukrainian)
334 - 349
T. Vasilieva, S. Lieonov, I. Makarenko, N. Sirkovska
Sustainability information disclosure as an instrument of marketing communication with stakeholders: markets, social and economic aspects (language - english)
Sustainability information disclosure as an instrument of marketing communication with stakeholders: markets, social and economic aspects (language - english)
350 - 357
Y. Mishenin, V. Valentynov, O. Maslak, I. Koblianska
Modern transformations in small-scale agricultural commodity production in Ukraine (language - english)
Modern transformations in small-scale agricultural commodity production in Ukraine (language - english)
358 - 366
M. Domashenko, V. Shkola, A. Kuchmiyov, O. Kotenko
Innovative marketing strategies to provide ecological safety at regional and global levels (language - english)
Innovative marketing strategies to provide ecological safety at regional and global levels (language - english)
367 - 373
T.O. Kurbatova
Theoretical foundations of tradable green certificates system formation in Ukraine (language - ukrainian)
Theoretical foundations of tradable green certificates system formation in Ukraine (language - ukrainian)
374 - 383
O.V. Shkarupa, O.V. Lyakh
Modelling the processes of stimulating of environmental modernization in the national economy system (language - ukrainian)
Modelling the processes of stimulating of environmental modernization in the national economy system (language - ukrainian)
384 - 390