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№4, 2017

A. Molchanovа, N. Chunikhina, W. Strielkowski
Innovations and academic publishing: who will cast the first stone? (language - english)
40 - 48
O. Borysenko, O. Teletov, V. Makarova
Information in marketing systems (language - english)
49 - 57
S. Illiashenko, J. Klisinski, S. Hrytsai, I. Starkiv
Impact of seller’s gender on purchaser’s consumption behavior (language - english)
58 - 66
P. Pererva, T. Kobielieva, M. Tkachev, N. Tkacheva
Modeling the marketing characteristics of market capacity for electrical automation (language - english)
67 - 74
D.V. Raiko, L.M. Tseytlin, V.M. Zatsarynnyi
Conceptual approach to the preparation and conduction of advertising campaign (language - ukrainian)
75 - 88
R. Bacik, L. Kakalejcik, B. Gavurova
Innovation of shopping experience based on smartphone behavior in purchasing process (language - english)
99 - 111
L.S. Zakharkina, O.O. Zakharkin, K.M. Karabets
Bank rating as a tool of marketing strategy of financial market participants (language - ukrainian)
112 - 122
A.S. Krepak
Media planning: classification of indexes (language - ukrainian)
123 - 132
M. Voynarenko, L. Dzhuliy, O. Kuzmin, T. Yanchuk
Managing the development of innovation business processes with automated information systems (language - english)
133 - 148
P.M. Hryhoruk, N.A. Khrushch
Evaluating a posteriori effectiveness of marketing decisions (language - ukrainian)
149 - 161
199 - 208
L. Kiseleva, J.L. Niño-Amézquita, T. Veynbender, V. Dubrovsky
Social entrepreneurship as an economic phenomenon: innovations and indicators of development (language - russian)
250 - 259
260 - 271
272 - 282
M. Vovk, D. Braga
Knowledge economy of the EU: strengths and weaknesses (language - english)
292 - 300
A.D. Kukharuk, N.Y. Skorobogatova, I.O. Pyshnograiev
Іdentifying the relationships between the level of countries’ economic development and innovation activity (language - ukrainian)
301 - 314
M. Potkány, L. Krajčírová, M. Hitka, S. Lorincová
Innovations of the calculation methodology according to modified dimensional requirements for selected production (language - english)
315 - 323
324 - 333
Y. Mishenin, V. Valentynov, O. Maslak, I. Koblianska
Modern transformations in small-scale agricultural commodity production in Ukraine (language - english)
358 - 366
M. Domashenko, V. Shkola, A. Kuchmiyov, O. Kotenko
Innovative marketing strategies to provide ecological safety at regional and global levels (language - english)
367 - 373