Mobile marketing and the usage of a smartphone

A. Mirchev, Ph. Dicke
50 - 59
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The following article is focusing on the topic of mobile marketing, its role at today’s customer and the role of smartphones in this context.

mobile marketing, smartphone, communications, mobile web, HTML5, iButterfly Plus

  1. Mobiles Marketing erfahrt bei Kunden hohe Akzeptanz Perspektive: Mittelstand-Studie, 12.10.2010/.
  2. Smartphone-Verkaufszahlen klettern um mehr als 40 Prozent. - Rezhim dostupu:; Strategy Analytics.
  3. McKinsey Quarterly - High Tech Practice - How new Internet standards will finally deliver a mobile revolution April 2011 [Elektronniy resurs]. - Rezhim dostupu:
  4. Mobile Marketing Anbieter Deutschland - Marktchancen, Wachstumspfade und Erfolgsfaktoren SABiDU global infostructures [Elektronniy resurs]. - Rezhim dostupu:
  5. Official site of the commercial agency. - Rezhim dostupu:
  6. Dentsu Announces Start of Distribution of iButterfly Plus, a Social Game for Smartphones, in 86 Countries and Regions [Elektronniy resurs]. - Rezhim dostupu: release/2011/pdf/2011057-0530.pdf