Усна комунікація: теоретичний огляд

Авторы:
Ю.-Р. Георге
Раздел:
Инновации в маркетинге
Страницы:
132 - 139
Язык оригинала:
Английский


Аннотация

В этой статье представлен теоретический обзор устной коммуникации путем рассмотрения истории ее развития, определение сущности этого понятия и важности в сфере услуг, а также исследования трех точек зрения на понимание устной коммуникации, выделяемых в литературе, и значение силы межличностной связи, демографического сходства и достоверности источника при устной коммуникации.


Ключевые слова
из уст в уста, услуги, риск, сила межличностной связи, достоверность источника, демографическое сходство, устная коммуникация


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