№2, 2019

Peter Gallo, Bohuslava Mihalcova, Olga Vegsoova, Tunde Dzurov-Vargova, Natalia Busova
Innovative trends in human resources management: evidence for the health care system (language - english)
11 - 20
Volkan Goktas, Emre Erol, Remzi Altunisik, Kadir Ardic
Socıal marketıng ın charıtable gıvıng ıntentıons: a serıal medıatıon model (language - english)
21 - 32
Grzegorz Zimon, Halina Chlodnicka
Innovation in financial reporting: the aspect of the capital group (language - english)
33 - 41
Naira Hakobyan, Anna Khachatryan, Narine Vardanyan, Yulija Chortok, Lyudmyla Starchenko
The implementation of corporate social and environmental responsibility practices into competitive strategy of the company (language - english)
42 - 51
Fue Zeng, Muhammad Yaseen Bhutto, Yasir Ali Soomro
Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty (language - english)
83 - 98
Richard Fedorko, Radovan Bacik, Maria Olearova, Martin Rigelsky, Peter Breyl
Impact of ancillary services on the hotel rating in Visegrad group countries (language - english)
99 - 107
Vladimir Krajcik, Aleksandr Kljucnikov, Elena Rihova
Innovative sharing economy’s business models in tourism: case of Airbnb in Prague (language - english)
108 - 117
Jiri Mezulanik, Lubomir Kmeco, Mehmet Civelek, Jirka Kloudova
Transport services in the shared economy segment compared to traditional taxi services: the case study of the Czech Republic (language - english)
118 - 130
131 - 140
Jolita Greblikaite, Audrone Ispiryan, Deimena Montvydaite
Development of berry farms in Europe: organisational and management issues (language - english)
141 - 159
Panita Preechawong, Ousanee Sawagvudcharee, Bahaudin G. Mujtaba
Marketing and managing destination identity for tourism promotion: the case of Koh Chang Marine National Park in Thailand (language - english)
160 - 172
173 - 184
Muhammad Taqi, Nilgun Gurkaynak, Mehmet Gencer
Marketing concept evolution: a bibliometrics co-occurrence analysis (language - english)
185 - 197
Enikő Korcsmáros, Renata Machova, Zoltan Seben, Lilla Feher
Changing in consumer loyalty as a reaction for EU integration in Slovakia (language - english)
206 - 216
Volodymyr Tkachenko, Aleksy Kwilinski, Iryna Tkachenko, Polina Puzyrova
Theoretical and methodical approaches to the definition of marketing risks management concept at industrial enterprises (language - english)
228 - 238
Lubica Gajanova, Margareta Nadanyiova, Jana Kliestikova, Judit Olah
The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic (language - english)
239 - 252
253 - 265
Tomasz Rojek
Analysis of pro-market concept of business model (language - english)
266 - 281
Yuliia Vasutinska, Nataliia Kuzminska
Estimating the degree of novelty of a new product: innovative approach (language - english)
282 - 294
Grzegorz Ignatowski, Bartlomiej Stopczynski, Joanna Trebska
Paradox of nepotism in enterprises in Poland and Ukraine: social capital perspective (language - english)
295 - 313
Aleksandra Kuzior, Bartosz Sobotka, Аnastasiіа Filipenko, Paulina Kuzior
Marketing communications of administrative organs of local governance and local community (language - english)
314 - 325
Ludmila Melnyk, Inna Novak, Maryna Gomeniuk, Olha Pidlubna, Olha Bezpalova
The determinants of tourism development: the example of potential candidates for the EU membership (language - english)
326 - 336