Methodological approaches to justification of improvement measures for using components of industrial enterprises potential

Authors:
N.I. Chukhraі1, I.Ya. Kulyniak1, O.I. Hliantseva2
1. Lviv Polytechnic National University (Lviv, Ukraine)
2. Marketing Studio FAJTA (Lviv, Ukraine)
Section:
Problems of Management of Innovative Development
Pages:
233 - 247
Language:
Ukrainian
DOI:
10.21272/mmi.2017.2-22


Annotation

The aim of the article. The purpose of this article is to evaluate the production, financial, human resources and marketing components of industrial enterprises potential (by using light industry enterprises of Lviv region as an example), and to form methodological approaches to rationalize actions for its improvement.

The results of the analysis. Applying the concept of BSC (Balanced Scorecards), according to which the system performance of a company is divided into four spheres of activity – finance, external environment of a company and its relationships with customers (marketing), internal business processes (operation activities), a company's ability to learning and growth (human resources management). It has been suggested evaluating the industrial enterprises potential in the framework of its components: production, financial, human resources and marketing components. In terms of potential components it is useful to distinguish relevant production, financial, human resources and marketing types of risks. On the basis of analysis of scientific literature and the authors’ empirical researches a system of indicators for assessing the suggested components and types of potential risks has been formed.

The justification of improvement measures for using components of industrial enterprises potential is given in the article, which is based on the combined method, that lies in comparing the values of three parameters, namely: the indicator of a potential component level; the indicator of risk level; the indicator of the enterprise situation on the market and/or the indicator of the enterprise capabilities to conduct its activities under the influence of external environment factors. The next step is the formation of the justification matrix of improvement for using components of industrial enterprises potential.

The level of the potential component is offered to define by means of division of partial indicators, their standardization and calculation of the average value of standardized indicators within the group. Based on the values of the levels of four potential components, the integral indicator of the industrial enterprise potential is determined, that enables to conclude about the overall enterprise potential level.

The risk level is advisable to evaluate by using the indicator of risk level. The j-th type of risk of the i-th group is suggested for evaluating by means of using the fuzzy sets theory.

In the justification of improvement measures for using production potential component, it is recommended to take into account the indicator of operating activities profitability, financial – the rating number that characterizes the financial and economic enterprise security, human resources – the index of productivity growth rate over the average salary growth, marketing – the relative market share.

On the basis of division of intervals mentioned above parameters, the matrix of justification of improvement measures for using components of industrial enterprises potential has been developed.

The practical aspects of the suggested scientific results are illustrated by examples of the sufficiently representative sample of ten light industry enterprises of Lviv region.

The article presents the graphic positioning of light industry enterprises of Lviv region according to the values of calculated parameters. The results of researches for light industry enterprises of Lviv region allowed to choose specific quadrants of developed matrixes in order to improve the potential usage.

Conclusions and directions of further researches. The theoretical backgrounds and practical recommendations of the justification of improvement measures for using components of industrial enterprises potential are of particular importance nowadays. The complex of measures for light industry enterprises of Lviv region in order to improve the use of production, financial, human resources and marketing potential components is suggested. The given measures are advisable to use in practice by enterprises that in the end will allow to improve the overall enterprises potential and to use the existing and hidden assets effectively.

The prospects for further researches lie in developing a forecasting method of changing the current potential components level on the basis of the existing system of indicators that will enable to increase the industrial enterprises activities efficiency.


Keywords
enterprise potential, components of enterprise potential, production component, financial component, human resources component, marketing component, risks of enterprise potential, use of potential components


Links
  1. Blonska, V.I., & Leha, O.M. (2011). Zasoby pidvyshchennia efektyvnosti vykorystannia trudovoho potentsialu [Means of  efficiency development of labor potential using]. Naukovyi visnyk NLTU Ukrainy – Scientific Journal of NLTU of Ukraine, 21.18, 138-143. Retrieved from: http://www.nbuv.gov.ua/old_jrn/chem_biol/nvnltu/21_18/138_Blo.pdf [in Ukrainian].
  2. Vasyltsiv, T.H., Voloshyn, V.I., & Boikevych, O.R., et al. (2012). Finansovo-ekonomichna bezpeka pidpryiemstv Ukrainy: stratehiia ta mekhanizmy zabezpechennia [The financial and economic security of ukrainian enterprises: strategy and ensuring mechanisms]. Lviv [in Ukrainian].
  3. Havva, V.N. (2004). Otsenka potentsiala predpriiatiia i otrasli [Assessing of the enterprise’s and industry’s potential]. Kharkov [in Russian].
  4. Hrabovets, B.Ye. (2009). Ekonomichnyi analiz [Economic analysis]. Kyiv: Tsentr navchalnoi literatury [in Ukrainian].
  5. Hryhorev, A.V. (2015). Problemy formyrovaniia proizvodstvennoho potentsiala mashynostroitelnykh predpriiatii [Problems of formation of the machine-building enterprises’ productive capacity]. Problemy sovremennoi nauky – Problems of modern science, 18, 115-123 [in Russian].
  6. Dobykina, O.K., & Ryzhykov, V.S. (2004). Potentsial pidpryiemstva yak obiekt upravlinnia [Enterprises potential as an object of management]. Produktyvnist – Productivity, 1, 3-5 [in Ukrainian].
  7. Karsuntseva, O.V. (2015). Formirovaniie i realizatsiia stratehii povysheniia urovnia ispolzovaniia proizvodstvennoho potentsiala predpriatii mashynostroeniia [Development and implementation of a strategy to improve of utilization of machine-building enterprises’ production capacity]. Samara [in Russian].
  8. Krasnokutska, N.S. (2010). Potentsial torhovelnoho pidpryiemstva: teoriia ta metodolohiia doslidzhennia [Potential of the commercial enterprise: theory and research methodology]. Kharkiv [in Ukrainian].
  9. Kulyniak, I.Ya., & Hliantseva, O.I. (2014). Napriamy pokrashchennia vykorystannia potentsialu pidpryiemstv lehkoi promyslovosti Lvivshchyny [Directions of improvement using the potential of light industry in Lviv region]. Visnyk Sumskoho NAU: Seriia «Ekonomika i menedzhment» – Journal of SNAU: Series «Economics and Management”, 4 (59), 14-20 [in Ukrainian].
  10. Lapin, E.V. (2002). Ekonomicheskii potentsial predpriiatii promyshlennosti: formirovaniie, otsenka, upravlenie [The  economic potential of industrial enterprises: formation, evaluation, management]. Sumy [in Russian].
  11. Lysenko, K.M., & Skryhun, N.P. (2010). Potentsial pidpryiemstva yak ekonomichna katehoriia: sutnist ta skladovi [The potential of the enterprise as an economic category: the essence and its components]. Naukovi pratsi Natsionalnoho universytetu kharchovykh tekhnolohii – Proceedings of the National University of Food Technologies, 35, 138-143 [in Ukrainian].
  12. Martianov, K.P., & Tatarskykh, B.Ya. (2007). Upravleniie orhanizatsionno-tekhnicheskim razvitiem mashynostroitelnykh predpryiatii [Management of organizational and technical development of machine-building enterprises]. Samara: Ofort [in Russian].
  13. Marushkov, R.V. (2000). Otsenka ispolzovaniia ekonomscheskoho potentssala predprsiatsia (na prsmere predprsiatsi pechatnoi otrasls) [Evaluation of the use of the economic potential of the enterprise (on the example of the printing industry)] Extended abstract of candidate’s thesis. Moscow [in Russian].
  14. Posylkina, O.V. Potentsial pidpryiemstva [Potential of the enterprises]. (n.d.). pharmencyclopedia.com.ua. Retrieved from: http://www.pharmencyclopedia.com.ua/article/911/potencial-pidpriyemstva [in Ukrainian].
  15. Romanov, A.P., & Gubanova, M.N. (2010). Ekonomicheskiy potentsial predpriyatiy i ego svyazi s resursnym i proizvodstvennym potentsialami [Economic Potential of Enterprises and its Relation to Resource and Production Potential]. Voprosy sovremennoy nauki i praktiki – Questions of modern science and practice, 7-9, 223-229 [in Russian].
  16. Samko, O.O. (2010). Otsinka turystychnoho potentsialu rehionu ta rivnia yoho vykorystannia [Evaluation of the tourism potential of the region and its use]. nbuv.gov.ua. Retrieved from http://www.nbuv.gov.ua/old_jrn/soc_gum/en_re/2010_7_4/41.pdf [in Ukrainian].
  17. Kulyniak, I.Ya., & Hliantseva, E.I. (2014). Prykladnyie aspekty kompleksnoi otsenky potentsyala predpryiatyi [Applied aspects of a comprehensive assessment of the capacity of enterprises]. Sotssalno-ekonomscheskoie razvitiie: problemy i reshenii – Socio-economic development: problems and solutions, (pp. 112-131). Stavropol: Logos [in Russian].
  18. Statistical bulletin «The activities of enterprises”. (2015). Kyiv: Derzhstat Ukrainy [in Ukrainian].
  19. Taraniuk, K.M. (2010). Shliakhy udoskonalennia finansovoho stanu pidpryiemstva [Ways of improving the financial condition of the enterprise]. rusnauka.com. Retrieved from http://www.rusnauka.com/35_OINBG_2010/Economics/73896.doc.htm [in Ukrainian].
  20. Cherneha, O.M. (2013). Kryterii ta pokaznyky finansovo-ekonomichnoi bezpeky pidpryiemstva [Criteria and indicators of financial and economic security]. Odesa: Atlant [in Ukrainian].
  21. Chukhrai, N. (2013). Pereotsinka ta vykorystannia «prykhovanykh» aktyviv: novyi stratehichnyi pidkhid do rozvytku pidpryiemstva [Revaluation and using «hidden» assets: a new strategic approach to enterprise development]. Stratehiia pidpryiemstva: adaptatsiia orhanizatsii do vplyvu svitovykh suspilno-ekonomichnykh protsesiv – Business Strategy: adapting of organizations to the effects of global socio-economic processes, (pp. 184-197). Kyiv: KNEU [in Ukrainian].