№4, 2016

Marketing of Innovations
L. Lipkova, D. Braga
Measuring commercialization success of innovations in the EU (language - english)
15 - 30
О.А. Bilovodska, J. Klisinski, М.А. Molybog
Packaging in the process of innovative activities as a part of goods distribution management (language - ukrainian)
31 - 42
Yu.M. Melnik, L.Yu. Saher, N.S. Illiashenko, Yu.M. Ryazantseva
Classification of basic forms and types of marketing on-line communications (language - ukrainian)
43 - 55
Innovations in Marketing
T.A. Vasylieva, I.V. Didenko
Innovations in marketing of deposit services (language - ukrainian)
56 - 63
M.M. Novikova, S.O. Gaiduchenko
Social potential of marketing communications in modern city (language - english)
85 - 91
M.A. Oklander, T.O. Oklander
Evolution of the marketing theory: genesis, conception, periodization (language - english)
92 - 105
106 - 112
A.S. Teletov, S.G. Teletova, A.S. Bulatova, A.S. Reka
Peculiarities of gender and demographically targeted advertising texts (language - ukrainian)
121 - 133
P. Charsetad., H. Vazifeh Doost, H. Nikoomaram
Identifying the hierarchical structure of customer complaint behaviors on the example of Iranian hotels (language - english)
134 - 142
159 - 168
L.L. Kalinichenko
Development and evaluation of project management effectiveness (language - ukrainian)
169 - 179
O.P. Kosenko, T.O. Kobielieva, N.P. Tkachova
Monitoring system of technological innovation potential on the market (language - ukrainian)
180 - 190
191 - 205
Innovative Management
L.K. Hlinenko
Evolutional expediency of innovations of different novelty (language - ukrainian)
206 - 217
V. Magyar-Stifter
The path of building emotionally intelligent organization (language - english)
218 - 225
Problems of Management of Innovative Development
235 - 242
243 - 255
285 - 300
V.P. Khorolskyi, O.V. Khorolska, K.D Khorolskyi, L.P. Rybalko
Identification of corporate situations is in the system of intellectual management an enterprise (language - ukrainian)
301 - 314
R. Zámečník
The qualitative indicators in human resource accounting (language - english)
325 - 341
Ecological Marketing and Management
342 - 352