№2, 2016

Marketing of Innovations
11 - 21
M.V. Moklyak, Yu.M. Popova, R.V. Shinkarenko
Brand as the main marketing direction of enterprises activity (language - english)
22 - 30
Innovations in Marketing
31 - 38
Ye.V. Krykavskyi, O.M. Stets
Modern internet technologies in market promotion of dairy products and milk (language - english)
39 - 48
49 - 58
59 - 72
O.A. Bilovodska, O.F. Gryshchenko, L.O. Syhyda
Development of the enterprise distribution system taking into account the regional logistics potential (language - english)
73 - 79
V. Vavrečka, Ji. Mezuláník
Marketing communications in tourism – trends and reality (language - english)
80 - 93
A. Khanlari, N. Hajiheydari, M. Farhang
The impact of social media based brand communities on brand trust in tourism industry (language - english)
94 - 107
Innovative Management
L.M. Taraniuk, K.V. Taraniuk, V.Yu. Shimko, T.V. Marchenko
Organizational and economic aspects of benchmarking innovative products at the automobile industry enterprises (language - english)
108 - 116
Problems of Management of Innovative Development
144 - 155
O.Ye. Kuzmin, O.S. Skybinskyi, O.Z.Ugolkova
Crowdfunding: essence, value and typology (language - english)
170 - 180
181 - 187
V.P. Khorolskyi, L.P. Rybalko, O.V. Khorolska
Intellectual management system of corporate enterprise with use of the balanced scorecard (language - russian)
188 - 202
203 - 214
Ecological Marketing and Management
222 - 234
V.Yu. Shkola, M.D. Domashenko, A.V. Kuchmiyov, K.S. Novak
Fundamentals of Ukrainian land fund management (language - english)
235 - 245