№4, 2015

Marketing of Innovations
P.G. Pererva, M.Y. Gliznutsa
Benchmarking as a method of assessment of region’s intellectual potential (language - ukrainian)
11 - 19
N.V. Kotenko, S.G. Serdiuk, A.V. Saltykova
Marketing management tools of funding and promotion services of non-governmental organizations (language - ukrainian)
20 - 33
Innovations in Marketing
V.V. Bozhkova, A.S. Chykalova
Stickers as effective means of advertising (language - english)
34 - 40
41 - 48
А.S. Тelеtov, S.G. Теlеtоvа
The peculiarity of speech influense of the advertising texts (language - ukrainian)
49 - 58
O.V. Gerasimenko
The marketing concept of customer value of hospitality service (language - ukrainian)
87 - 94
95 - 104
Innovative Management
105 - 116
O.Yu. Popova, S.V. Коvеrhа, O.E. Borisenko, V.Yu. Kuznetsov
Problems and prospects of management for effective ensuring the water resources in the economic activities of industrial enterprises (language - ukrainian)
117 - 126
A. Najafi, N. Alavi, M. Shami
Customer’s expectations in Iranian exclusive industry (language - english)
127 - 153
154 - 162
Problems of Management of Innovative Development
A. Brzozowska, D. Bubel, A. Kalinichenko
Communication management in the aspect of the food industry (language - english)
175 - 186
Ie.O. Golysheva, O.F. Gryshсhenko
Organizational-economic mechanism of enterprise’s customer capital management (language - ukrainian)
209 - 223
V. Machnáček, W. Strielkowski, A. Shishkin, Yu. Bilan
Determinants of innovations and competitiveness in the European Union (language - english)
224 - 232
O.V. Prokopenko, V.Yu. Shkola, M.D. Domashenko, M.O. Prokopenko
Conceptual grounds to form motivational constituent of the international ecological policy (language - ukrainian)
245 - 259