№2, 2015

Marketing of Innovations
S.M. Illiashenko
Innovative process rational choice grounding in organization (language - english)
11 - 20
Innovations in Marketing
О.S. Gorbaniuk, W.T. Razmus, K.S. Kawa, O.V. Mykhaylych
The methodological basis of the assessment of politicians’ perceived personality traits (language - ukrainian)
36 - 47
A.S. Teletov, T.Ye. Ivanova
The advertising and children's audience (language - ukrainian)
48 - 64
O.V. Yusupova
Sales promotion effect: concepts and terminology (language - ukrainian)
88 - 96
Innovative Management
97 - 107
121 - 133
Problems of Management of Innovative Development
170 - 181
I.Z. Storonyanska, N.M. Popadynets
The impact of import on the development of Ukrainian domestic market (language - english)
201 - 209
N.V. Yazvinska, A.A. Baranovska
The features of product positioning for the Ukrainian solar energy (language - ukrainian)
221 - 233
N.V. Gaidabrus
Key aspects of logistics services audit (language - english)
234 - 242
Ecological Marketing and Management
Ye.V. Mishenin, N.V. Degtyar
Economics of ecosystem services: theoretical and methodological foundations (language - ukrainian)
243 - 257
258 - 266
N.V. Kotenko, T.O. Illyashenko
Fiscal decentralization and the challenges of public ecological services delivery (language - ukrainian)
267 - 278