№3, 2014
Marketing of Innovations
L.K. Hlinenko
Modelling of the evolutional methods to satisfy the consumer’s needs in new product development (language - english)
Modelling of the evolutional methods to satisfy the consumer’s needs in new product development (language - english)
11 - 20
V.G. Dyuzhev, N.A. Popov
Increased susceptibility to the innovative energy-saving technologies in the oil and fat industry by improving regulatory and institutional framework (language - ukrainian)
Increased susceptibility to the innovative energy-saving technologies in the oil and fat industry by improving regulatory and institutional framework (language - ukrainian)
21 - 28
Innovations in Marketing
A.S. Teletov, N.N. Haityna, T.V. Kirichenko
Peculiarities of point-of-sale advertising in the retail sphere (language - ukrainian)
Peculiarities of point-of-sale advertising in the retail sphere (language - ukrainian)
29 - 47
I. Sowier-Kasprzyk
Application of the relationship marketing model in tourist firms (language - english)
Application of the relationship marketing model in tourist firms (language - english)
48 - 54
Yu.M. Melnyk, D.V. Fomenko
Future development of focus group method in marketing system (language - english)
Future development of focus group method in marketing system (language - english)
55 - 61
62 - 72
Ya.O. Tymokhina
Mechanism of the industrial enterprises marketing communication synthesized effect formation (language - english)
Mechanism of the industrial enterprises marketing communication synthesized effect formation (language - english)
73 - 79
Innovative Management
80 - 89
O.O. Zakharkin
The role of innovations in the accretion to the value of Ukrainian enterprises (language - ukrainian)
The role of innovations in the accretion to the value of Ukrainian enterprises (language - ukrainian)
90 - 101
S.V. Labunska
Comprehensive evaluation and analysis of industrial enterprises innovation potencies (language - russian)
Comprehensive evaluation and analysis of industrial enterprises innovation potencies (language - russian)
102 - 112
O.G. Shevliuga
Practical aspects of the technical and technological development level determining the machine-building enterprise (language - english)
Practical aspects of the technical and technological development level determining the machine-building enterprise (language - english)
113 - 120
Problems of Management of Innovative Development
S.M. Illiashenko
Web-culture as a factor of company’s competitiveness enhancement (language - english)
Web-culture as a factor of company’s competitiveness enhancement (language - english)
121 - 129
130 - 141
D.V. Raiko, L.E. Lebedeva
Conceptual model of an automated information system of marketing at the enterprise (language - ukrainian)
Conceptual model of an automated information system of marketing at the enterprise (language - ukrainian)
142 - 153
154 - 164
L.M. Taraniuk
Strategy evaluation of industrial enterprises in business process reengineering in manufacturing (language - ukrainian)
Strategy evaluation of industrial enterprises in business process reengineering in manufacturing (language - ukrainian)
165 - 175
Ecological Marketing and Management
L.V. Zharova, Ie.V. Khlobystov, N.V. Eremeeva
Implementation of the rio conventions in framework of national sustainable development policy in Ukraine (language - english)
Implementation of the rio conventions in framework of national sustainable development policy in Ukraine (language - english)
176 - 186
L.H. Melnyk, O.V. Shkarupa
The role of systematic innovation management in cluster formations based on ecologically oriented approach (language - ukrainian)
The role of systematic innovation management in cluster formations based on ecologically oriented approach (language - ukrainian)
187 - 196
O.V. Prokopenko, V.Yu. Shkola
Economic and organizational institutional grounds of the environmental management (language - english)
Economic and organizational institutional grounds of the environmental management (language - english)
197 - 205
M.I. Bublyk
Theoretical basis for expert system to forecast and assess economic impact of anthropogenic pollution on population disease level (language - english)
Theoretical basis for expert system to forecast and assess economic impact of anthropogenic pollution on population disease level (language - english)
206 - 221
D.S. Kropyvko
Peculiarities of economic efficiency formation of domestic organic producers’ activities (language - ukrainian)
Peculiarities of economic efficiency formation of domestic organic producers’ activities (language - ukrainian)
222 - 229