Analysis of information systems for the enterprises marketing activities management

Authors:
A.O. Natorina
Section:
Innovations in Marketing
Pages:
107 - 113
Language:
English


Annotation

The article deals with the role of the computer information systems in the enterprise marketing activities strategic management, enterprises marketing management information systems. Tthe stages of the development system and launch of a new product into the market within its life cycle are analyzed, exemplified by fat and oil industry.


Keywords
marketing activities, strategic management, automation, marketing information system, fat and oil industry


Links
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