№4, 2013

Marketing of Innovations
13 - 22
Innovations in Marketing
Ja.S. Klisinski, M.O. Prokopenko
Media events and their impact on Polish national brand (language - russian)
32 - 41
42 - 51
I.L. Litovchenko, I.A. Shkurupskaya
Integrated marketing communications at solar energy equipment market (language - russian)
52 - 65
I.L. Reshetnikova, Yu.A. Eremenko
Categorical apparatus of individual marketing (language - russian)
66 - 74
O.F. Gryshсhenko, A.D. Niesheva
Social media marketing as a tool of enterprise’s product promotion (language - ukrainian)
86 - 98
Innovative Management
122 - 132
V.L. Piliushenko, I.O. Arakelova
Strategy of innovative service industry management on the basis of marketing approach (language - ukrainian)
133 - 142
143 - 154
I.M. Posokhov
Analysis of foreign schools of risk management (language - ukrainian)
164 - 172
Problems of Management of Innovative Development
V.M. Danich, N.O. Parkhomenko
Definition of crisis state of enterprises (language - ukrainian)
208 - 218
A.V. Kendyuhov, D.O. Tolkachov
PCA method used in estimating of mashine-building enterprise competitiveness (language - russian)
219 - 227
O.Yu. Popova, О.S. Safyants
Content of the scope of the companies’ business efficiency controlling (language - ukrainian)
228 - 235
236 - 249
283 - 290
Ecological Marketing and Management
291 - 303