№4, 2012

Marketing of Innovations
O.I. Laburtseva
Management of innovations marketing risks (language - ukrainian)
15 - 22
N.I. Chukhray, Kh.M. Bespalyuk
Optimum price determination for a new product (language - ukrainian)
23 - 33
34 - 42
43 - 50
Innovations in Marketing
V.V. Bozhkova, I.M. Ryabchenko
Systematization of marketing pricing methods (language - ukrainian)
74 - 80
I.L. Reshetnikova
Ethical marketing as a marketing concept (language - ukrainian)
91 - 96
97 - 104
A.A. Shubin, A.A. Kryvonis
Features of formation and advancement of children's brand (language - ukrainian)
105 - 111
112 - 120
O.O. Mitsura, M.O. Khizhnyak
On-line reputation management: theoretical bases and methodological approaches (language - ukrainian)
121 - 129
Е.A. Smirnova
Planning of marketing activity in an insurance company (language - russian)
130 - 135
D.S. Fayvishenko
Assessment of branding effectiveness: functional approach (language - ukrainian)
136 - 142
Innovative Management
143 - 153
154 - 160
169 - 178
179 - 185
217 - 229
Problems of Management of Innovative Development
P.G. Pererva, T.V. Romanchik
Management mechanism of product company competitiveness estimation (language - ukrainian)
230 - 235
A.S. Teletov, N.V. Provozin
Opportunities for the development of strategic industry partnerships (language - ukrainian)
247 - 254
255 - 269
280 - 288
S.V. Kniaz, N.G. Heorhiadi, O.L. Kolomietc
Рrocess-balance method for development of heuristic functions of enterprise (language - ukrainian)
299 - 307
318 - 323
Yu.L. Shatava, M.Yu. Karpishchenko
The mechanism of territorial branding development (language - russian)
324 - 329
Ecological Marketing and Management
337 - 346