№1, 2012

Marketing of Innovations
T.O. Prymak
Strategies of positioning in marketing theory (language - ukrainian)
13 - 20
А.S. Teletov, N.Y. Kosolap
Features and prospects of tourist services marketing in Ukraine (language - ukrainian)
21 - 34
O.A. Bilovodska, N.V. Gaidabrus
The theoretic-methodological basics of brand creation (language - ukrainian)
35 - 43
S. Lesidrenska, Ph. Dicke
Social-media platforms and its effect on digital marketing activities (language - english)
44 - 52
53 - 63
64 - 68
Innovations in Marketing
69 - 78
V.Y. Petrunya
Risks of marketing activity: globalization influence (language - ukrainian)
114 - 122
123 - 131
Gheorghe I.-R.
Word-of-mouth communication: a theoretical review (language - english)
132 - 139
Innovative Management
V.M. Oliynyk, S.M. Frolov, Yu.I. Leshchenko
Some aspects of financial instruments portfolio optimization (language - ukrainian)
140 - 147
148 - 155
164 - 168
G.A Peresadko, K.O. Nikolaieva
Innovative strategies of bank (language - ukrainian)
169 - 173
174 - 179
Problems of Management of Innovative Development
L.G. Melnyk, I.B. Dehtyarova
ЕU experience in building innovative strategies for sustainable development (language - ukrainian)
190 - 200
O.Yu. Shilova, E.S.Chermoshentseva
The innovative potential of the enterprise: the nature and mechanism of control (language - ukrainian)
220 - 227
Ecological Marketing and Management
234 - 240
241 - 245