Problem-solving questions of the provision marketing and innovation activity on the enterprise

Authors:
O.A. Golubovska
Pages:
80 - 84
Language:
Ukrainian
Cite as:


Annotation

The article considers the main problems of modern marketing and innovation activity. The necessity of the integration of marketing and innovation management is emphasized. The functions of marketing and innovation management are systematized on the grounds of the categorization sings.


Keywords
innovation, marketing mechanisms, brand, fragmentation, integration


Links
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