Genesis of marketing

Authors:
T.O. Oklander
Pages:
33 - 37
Language:
Ukrainian
Cite as:


Annotation

In the article identified the source of marketing theory. Detected a double nature and twofold nature of marketing as a tool of transformation product of labor into a commodity. We consider the place and role of marketing in the economic sciences. It is proved that marketing has physical and economic components.


Keywords
needs, consumer marketing concept, consumer value, manage relationships with customers, product, quality of life


Links
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