Use of instruments of environmental marketing concept in sustainable development of the region

Authors:
V.I. Yarema, O.D. Lendyel, C.I. Myshko
Pages:
222 - 232
Language:
Ukrainian
Cite as:


Annotation

In article deals the main directions of environmental marketing for the effective implementation of sustainable development. The role of state bodies, enterprises, organizations and the public in implementing environmental marketing.


Keywords
environmental marketing, environmental needs, concept of ecological marketing region, marketing of environmental services, environmental audits


Links
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