Marketing strategy of competitiveness management building enterprise

Authors:
A.O. Vasilichenko
Pages:
138 - 147
Language:
Russian
Cite as:


Annotation

In article is elaborated system category and notional device of the competitive studies in condition of the building branch in intercoupling with methods of the realization to strategies of the development. The author is motivated practicability of the use the methods of marketing in competitiveness management building enterprise and is presented author's model managerial system by competitiveness of the building enterprise with provision for specifics of the diagnostics of the processes of the development enterprise to building branch.


Keywords
competitiveness, marketing strategy, target market, positioning, marketing diagnostics, competitive studies


Links
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