Opportunities of bank anti-crisis communications in the sphere of interactions with external parties

Authors:
P.G. Bortnikov
Pages:
132 - 137
Language:
Ukrainian
Cite as:


Annotation

The management of banking institutions should be prepared for crisis situations. The bank must deploy different forms and channels of communication depending on the situation of the bank and in banking sector. Anti-crisis communication can be broadly divided into traditional and nontraditional, in communication with market participants (counterparties, rating agencies), regulators and customers of the bank. The effectiveness of communication manifests in restoring confidence in the bank by market and extinction of panic.


Keywords
bank reputation, bank running, marketing communications, crisis, anti-crisis resolution, panic, clientele policy, stabilization of financial system


Links
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