The specialties of the behavior of green tourism’s consumer

Authors:
A.I. Zinchenko
Pages:
212 - 217
Language:
Ukrainian
Cite as:


Annotation

There’re described different ways of determination of the definition “needs” and “motives”, also there’re defined the factors which influenced on appearance of new types of tourism with the change of needs of consumers. There’re systemized the factors of internal (individual) and external characteristic for three segment groups of consumers of green tourism product. There’re determined, that tourist product has to connect with the requirements of consumers and to delight the customers, creating a healthy consumer.


Keywords
green tourism product, consumer of green tourism product, behavior of consumer of green tourism, needs, motives


Links
  1. Durovich, A.P., Anastasova, L.M. Marketingovye issledovaniya v turizme / Ucheb.-prakt. posobie - M.: Novoe znanie, - 2002. - 348 s.
  2. Durovich A.P. Marketing v turizme : ucheb. posobie / A.P. Durovich. - 7-e izd., pererab. i dop. - Mn. : Novoe znanie, - 2007. - 496 s.
  3. Kotler F., Bouen D., Meykenz D. Marketing. Gostepriimstvo i turizm: Uchebnik dlya vuzov / Per. s angl.. pod. red. R.B. Nozdryovoy. - M. : YuNITI, 1998. - 787 s.
  4. Bochkareva T.V. Ekoturizm: analiz sushchestvuyushchego mezhdunarodnogo opyta. [Elektronniy resurs]. - Rezhim dostupu: http://tourlib.net/statti_tourism/bochkareva.htm.
  5. Tkachenko T.I. Staliy rozvitok turizmu: teoriya, metodologiya, realiyi biznesu: monografiya. - 2-ge vid., vipr. ta dopovn. - K. : KNTEU, - 2009. - 463 s.
  6. Kotler F., Keller K., Pavlenko A. ta in. - K.: Vidavnictvo <>, - 2008. - 720 s.
  7. Yuhimenko N.F. Gumanistichni parametri samorealizaciyi osobistosti: potrebi, interesi, cinnosti. Avtoreferat. - K. : KNU im. Tarasa Shevchenko, - 2003.
  8. Blekuell R., Miniard P., Endzhel Dzh. Povedenie potrebiteley. 10-e izd. - SPb. : <>, - 2007. - 944 s.
  9. Klicunova V. Intepretaciya kulturnogo i prirodnogo naslediya belorusskoy derevni: shkola vpechatleniy. Materialy Mezhdunarodnoy specializirovannoy konferencii <>. - Minsk, - 2010. - s.57-64.