Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises

Authors:
V.J. Bytsa
Pages:
125 - 129
Language:
Ukrainian
Cite as:


Annotation

In the article the basic theoretical going is considered near development and realization of marketing strategy of the strictly specialized machine-building enterprises; the stages of forming of strategy are described; the complex of economic problems of realization of strategic marketing approach is exposed at the market of the special industrial to the products.


Keywords
marketing strategy, strategic marketing, marketing environment, corporate strategy


Links
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