Management of the company responses to market changes

Authors:
N.O. Derzhak
Pages:
106 - 110
Language:
Ukrainian
Cite as:


Annotation

The kinds of reactions of enterprise to changes on market, the peculiarities of choice of method of corresponding management solution and instruments for successful marketing activity are considered.


Keywords
management decisions, reaction of enterprise, marketing activities


Links
  1. Illyashenko S.M. Ekonomichniy rizik: navchalniy posibnik / S.M. Illyashenko - K. : Centr navchalnoyi literaturi, 2004. - 220 s.
  2. Kotler F. Marketing menedzhment / F. Kotler, K. Keller - SPb. : Piter. - 12-izd. - 2009. - 816 s.
  3. Dihtl E. Praktichniy marketing: Ucheb.posobie / E. Dihtl, H. Hershgen;  [per. s nem. A.M.Makarova; pod red. I.S.Minko]. - M. : Vyssh. shk. - 1995.

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