Methodical bases of market segmentation with ecological limitations

Authors:
O.V. Sadchenko
Section:
Pages:
225 - 232
Language:
Russian


Annotation

The article is devoted to the question of market segmentation taking into account the ecological factors, which foresee its division on certain spheres including ecological shortages and needs.


Keywords
marketing, segmentation, ecological limitations, competitiveness, ecological goods


Links
  1. Sadchenko O.V. Integruyucha rol ekologichnogo marketingu v regionalnomu vidtvorenni i stalomu rozvitku // Regionalna  ekonomika - 2001 - no4 - S.123-131.
  2. Sadchenko E.V. Institucionalnye aspekty realizacii ekologicheskogo marketinga // Naukovi praci Doneckogo Nacionalnogo tehnichnogo universitetu. Seriya: Ekonomichna. Vipusk 89-2. - Doneck: DonNTU, 2005.
  3. Sadchenko O.V. Ekologichni faktori i principi segmentaciyi rinku // Visnik socialno-ekonomichnih doslidzhen. Vip. 17. - Odesa: ODEU, 2004. - S. 261-265.
  4. Sadchenko E.V. Rol i mesto ekologicheskogo regulirovaniya biznesa v sisteme ekonomiko-ekologicheskih otnosheniy // Trudy Odesskogo politehnicheskogo universiteta: Nauchnyy i proizvodstvenno-prakticheskiy sbornik po tehnicheskim i estestvennym naukam. Specvypusk: v 3-h t. - Odessa: OPU, 2004. - T. 2 - S. 286-289.  
  5. Sadchenko E.V. Ohrana okruzhayushchey sredy i  ekologicheskiy audit na predpriyatii // Suchasni problemi gumanizaciyi ta garmonizaciyi upravlinnya. Materiali 4-yi Mizhnarodnoyi mizhdisciplinarnoyi naukovo-praktichnoyi konferenciyi 3-9 listopada 2003 r., m. Harkiv. - Harkiv: Ukrayinska asociaciya <>, Harkivskiy nacionalniy universitet imeni V.N. Karazina. - 2003. - T.7. - S. 305-306.
  6. Sadchenko E.V. Partnerstvo chastnogo i obshchestvennogo sektorov ekologicheskogo biznesa v kontekste mezhdunarodnoy ekonomicheskoy integracii Ukrainy // Ekonomicheskie innovacii. Vypusk 14. Ekonomicheskoe razvitie regionov v kontekste mezhdunarodnoy integracii (ekonomicheskie interesy, konkurentnye pozicii, strategicheskie orientiry). - Odessa: IPREEI NAN Ukrainy, 2003. - S. 182-190.
  7. Sadchenko E.V. Principy i koncepcii ekologicheskogo marketinga: monografiya. - Odessa: Astroprint, 2002. -  400 s.