The analyses of marketing-mix in publishing business

Authors:
Y.M. Melnyk, O.V. Drachuk
Pages:
90 - 101
Language:
Ukrainian
Cite as:


Annotation

In the article the structure of publishing marketing is investigated, also principles and modern tendencies, features of marketing-mix in publishing business are defined, and recommendations for sale and promotion of book output are generated.


Keywords
marketing-mix, publishing marketing, publishing business, book output


Links
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