Synergetic basis of marketing innovations

Authors:
L.G. Melnik, I.B. Degtyaryova
Pages:
67 - 77
Language:
Ukrainian
Cite as:


Annotation

In the article it is resulted the classification of the synergetic and characteristics of its kinds, and also is developed the account of the synergetic effect from  introduction of the integrated marketing innovative decisions.


Keywords
synergetic, marketing innovations, strategic marketing, synergetic effect


Links
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