A role of marketing researches is in efficiency of work of enterprises of light industry

Authors:
S.V. Kovalchuk, O.S. Petritskay
Pages:
42 - 51
Language:
Ukrainian
Cite as:


Annotation

The article explores the question of marketing activity of the enterprises of the light industry. A role and value of marketing is considered as inalienable element of development of branch. Creating innovative models of development for the enterprises of light industry is impossible without a radical restructuring of the organizational structure based on the concept of marketing


Keywords
marketing, efficiency, light industry, marketing, marketing activity, marketing researchеs, organizational structure


Links
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