Methodical approaches to the choice of strategies of advancement of innovations on the market

Authors:
V.V. Bozhkova, O.M. Derikolenko
Pages:
34 - 41
Language:
Ukrainian
Cite as:


Annotation

It is offered to formulate the complex strategy which considers: risk kinds, types of innovations, requirements of the concrete innovation, the degree of novelty of the
market/goods/technology and activity scales on the basis of allocation of strategic advantages of the enterprise-innovator, risks of its innovative projects and market "signals".


Keywords
strategy, innovation, enterprise-innovator, risks


Links
  1. Mak-Donald M. Strategicheskoe planirovanie marketinga. - SPb. : Piter, 2000. - 320 s.
  2. Buzko I.R. Ekonomicheskiy risk (metody analiza, ocenki i ogranicheniya) / I.R. Buzko. -Doneck : IEP NAN Ukrainy, 1996. - 331 s.
  3. Zhurilo V.V. Marketingovi strategiyi pidpriiemstv na rinku tehnologichnih innovaciy [Elektronniy resurs] / V.V. Zhurilo. - Rezhim dostupu :  http://www.rusnauka.com/5._NTSB_2007/ Economics/20373.doc.htm